Media relations

Through coordination demands and values between enterprise (organizations) and media, we will maximize interests of both parties, to achieve enterprise (organization) spread goals and media information (report) demand.

Enterprises (organizations) presentation requirements

Media report is conducive for enterprise development, product promotion, and brand influence to strengthen business-related information, such as corporate culture, management, product/channel characteristics, managers view, promotion information and market activity.

Information demand of media

Report the latest information which readers concerned to attract readers.

Why is spread cost of media public relations lower than the cost of advertisement?

Advertisement spread acquires the information simply through the way of buying, and it is hard to reduce the cost in this way. Spread cost of public relation reduces the cost through using the "hidden value" to exchange of media resources.

Specifically, a series of events, products, services, philosophy in the process of marketing and development has a media value. Before the appearance of public relations, these “hidden values” had not been used.  The public relationship spread provides this useful information to the media, while the enterprise also needs media sources, such as space, web pages, and television coverage.  Public relations reduces the resource cost by creating their own media value.  Consequently, companies that own different media will have different public relations issues.

In other words, public relation reduces the resource cost by digging their own media value. So different company owns different media value, the difficulties of public relation is also different.

Financial PR

Financial PR means that enterprises (mainly refers to the pre-IPO companies and listed companies) seek investors and maintain their images in capital market through a series of design, display, promotion and other public presentation activities. Financial PR can enhance investor confidence, and make stock prices match the real value of the listing company.

Public relations monitor

In accordance with enterprises’ demands, our company can monitor, collect and analyze the information spread situation of their competitors.

Crisis public relations

In the case of negative news or publicity, our company will help install media policies and mechanisms in response to the crisis in order to reduce the risk of the news negatively affecting business operations and development.

Investor relations managementt

Investor relations management (Short for IRM) generated in the United States in the late 1950s. It contains a very broad meaning, including relations management between listed companies and its shareholders, creditors, potential investors, and relations management between listed companies and various types of intermediary institutions in the process of communication with investors.